BILL LEONARD

bill.leonard57@gmail.com

 

248 568-8445

Experienced Freelance Writer

I’m an enthusiastic copywriter with vast agency experience. Well-equipped to write websites, email blasts, landing pages, as well as traditional television, radio and print ads — even out-of-home and in-store materials. I can help you integrate all your messages with one consistent, compelling voice.

Caldwell & Kerr, Denver

August 2013 – August 2016

Creative Director

Created integrated advertising campaigns for retail clients across the country. Effectively combined digital, broadcast and print messages with one unified point of view. Expert at branding and traffic building.

Graham Oleson Advertising, Colorado Springs

2010 – 2013

Creative Director

Managed creative for Honda and Toyota dealer association advertising. Produced hundreds of television and digital campaigns. Met frequently with clients. Developed and supervised creative team.

Campbell-Ewald, Detroit

2000-2008

Associate Creative Director

Created and directed advertising campaigns for multi-million dollar Chevrolet Regional car and truck business. Led and developed a group of 20 copywriters and art directors. Helped manage the unique advertising needs of 150 clients. Frequently presented to diverse groups– selling an idea through the chain of command, from the highest-level corporate marketing executives to the local and regional clients, maintaining agreement and harmony.

J. Walter Thompson, Detroit

1982-1999

Associate Creative Director

Wrote breakthrough ad campaigns and supervised creative for Ford Regional car and truck advertising business in markets across the country. Managed large creative team. Presented frequently to clients. Supervised TV shoots and edits.

EDUCATION

B.A. in Advertising, Michigan State University